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Garden Fresh Restaurant Corp. Plants Fresh Philosophy Online
New Positioning Reinforces Company's Farm to Fork Focus
SAN DIEGO, CA - Garden Fresh Restaurant Corp., parent company of Souplantation and Sweet Tomatoes Restaurants, announced the launch of its newly redesigned Web site at www.souplantation.com and www.sweettomatoes.com.
Envisioned by San Diego-based Red Door Interactive, the new site showcases farm-fresh ingredients, which are at the root of the company's signature salads, made-from-scratch soups and selection of handcrafted muffins and Focaccia breads.
Centered on a contemporary farmer's market theme, the visual and graphic elements capture the company's brand and more effectively communicate the farm to fork focus on fresh, made-from-scratch, wholesome soups and salads and other premium quality offerings. Souplantation/Sweet Tomatoes restaurants are incredibly visual - with every ingredient displayed center stage - resulting in an interactive dining environment which offers guests the freedom to choose their favorite ingredients just as they would during a trip to a farmer's market.
The farmer's market theme is also the inspiration behind the company's prototype restaurant design for new stores opening soon in West Palm Beach, Florida; Phoenix, Arizona; and Chula Vista, California.
"At Souplantation/Sweet Tomatoes, we take great pride in our philosophy of serving only fresh, wholesome foods and wanted our website to reflect that quality and care," said Ginger Anderson, divisional marketing manager for Garden Fresh Restaurant Corp. "Our goal was also to create a site that was very customer focused offering easy access to nutritional and local store information and, correspondingly, enhance our successful Club Veg® program."
The new site makes it easier than ever for Souplantation/Sweet Tomatoes guests to learn about their favorite menu items, nutritional information for all of the soups, signature salads, fresh bakery items, pastas, desserts and fresh cut produce and a store locator with up-to-date menus for all 97 locations. A new online news page is regularly updated with the company's latest news and promotions.
The company's Club Veg® program, a guest education and involvement email club that keeps members up to date on the latest happenings at Souplantation/Sweet Tomatoes, was also enhanced as part of the web site redesign. Powered by Fishbowl, the leader in innovative marketing programs for the hospitality industry, Club Veg® alerts will offer members more frequent and enhanced communication about restaurant promotions and events, limited-time menu selections and surveys. The html email alerts also will be more colorful, fun and reflective of the Garden Fresh brand.
"It was critical for us that Garden Fresh's new site reflect the fun and freshness of its Souplantation and Sweet Tomatoes locations," said President and CEO of Red Door Interactive, Reid Carr. "We put an emphasis on creating a crisp clean layout that makes it easy for visitors to find what they are looking for, with vibrant colors, eye-catching graphics, fun facts about the company and an easy way to sign up for email specials and promotions through 'Club Veg®,' to appeal to Souplantation/Sweet Tomatoes enthusiasts and maintain the consistency of the brand."
About Garden Fresh Restaurant Corp.
Garden Fresh Restaurant Corp. was founded in 1978 in San Diego, California and currently operates 97 salad buffet-style restaurants under the Souplantation brand in Southern California and the Sweet Tomatoes brand in Northern California, the Mid-West and East Coast regions. Souplantation/Sweet Tomatoes feature made-from-scratch soups and salads and hand-crafted muffins, Focaccia, breads, and desserts. The menu is built around freshly made, great-tasting, wholesome recipes with a 55-foot salad bar full of fresh, seasonal vegetables and tossed salads prepared exhibition-style every 20 minutes. Souplantation/Sweet Tomatoes provides its guests with an excellent value by offering unlimited access to its entire menu of high quality fresh items at a fixed price. Create, indulge and enjoy all of Souplantation/Sweet Tomatoes delicious buffet selections at the restaurant for one low price ranging from $6.69to $7.99 for lunch and from $7.89 to $9.79 for dinner. Prices vary by region. For locations and local menu information, visit www.sweettomatoes.com or www.souplantation.com.
About Red Door Interactive
Headquartered in San Diego, Red Door Interactive Inc. manages clients' online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them along their path toward e-business. Clients include Intuit, Rubio's, Souplantation & Sweet Tomatoes Restaurants, Nanogen, Cricket Communications, and GetThere. Find out more about Red Door Interactive at http://www.reddoor.biz
Media Contact:
David Oates
Stalwart Communications
david@stalwartcom.com
858.750.5560
