Red Door Interactive

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Red Door Interactive Selected as Agency of Choice for AOL Fitness Guru Jorge Cruise

San Diego, CA, May 6, 2004- Red Door Interactive, a San Diego-based Internet presence management and strategy development firm, today announced that it has been selected to provide Web services for AOL Weight Loss Specialist, Jorge Cruise, known for his column in Prevention, New York Times Bestseller 8 Minutes in the Morning® series and appearances on Oprah, Good Morning America, Dateline NBC, The View and others.

As Jorge Cruise's Web team, Red Door will play an integral role in managing and improving the site at www.jorgecruise.com , the online, subscription-based weight loss program. Cruise's site encourages busy users to check in daily for eight minute exercise routines, meal plans, live audio and chats, message boards and other online tools to ncourage weight loss through the buildup of lean muscle.

"We decided to partner with Red Door Interactive because they offered us something others did not--the complete package," said Jorge Cruise. "Just as we try to make it easy for subscribers to get everything they need to lose weight in one place at Jorgecruise.com, Red Door also functions as our complete Web team, managing everything we need from hosting, to email marketing, site design, back end development and traffic analysis to help us get the full picture and make the best decisions for continual improvement. Best of all they have been working under tight deadlines and have been exceptional at making everything happen on time."

Red Door will perform all activities related to the Web, including developing software to improve back end processing of credit cards and information, instituting technology to continually update subscriptions and expirations, creating a completely new user interface including the integration of Flash, putting site analytics in place and making www.jorgecruise.com more intuitive for visitors to easily find what they are looking for. Site analytics, not previously instituted, will be regularly monitored, as part of Red Door's usual client routine to hone customer preferences and institute improvements.

The new site from Red Door will be optimized for search engines. More activity is expected in this area and in email marketing for Jorge Cruise in the future.

About Red Door Interactive

Headquartered in San Diego, Red Door Interactive Inc. manages clients' online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them along their path toward e-business. Red Door services include: recommending technology and data flow processes, executing creative, comprehensive Web site design and development and creating online marketing campaigns, wireless Internet technology consulting, Web traffic analysis, search engine promotion, Web site content updates, etc. Clients include Toshiba's Network Products Division, Buck Knives, Ensemble Communications, Sharp Systems of America, SkinMedica, Lightpointe and Alliance Lumber. Find out more about Red Door Interactive at http://www.reddoor.biz.

About JorgeCruise.com Media, Inc.

The Jorge Cruise brand was launched on the Oprah Winfrey show in 1998. Since then it has launched into multiple media projects including best-selling books, exercise videos, consumable product lines, monthly column contributions to Prevention magazine with its eleven million readers, and just recently appointed as the exclusive online weight loss coach for AOL's 23 million members.

About Red Door Interactive

Media Contact:

David Oates
Stalwart Communications
david@stalwartcom.com
858.750.5560

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