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Red Door Interactive Lands Toshiba's Network Products Division
San Diego, CA - May 14, 2002-Red Door Interactive, a provider of Internet presence management services, today announced it has been contracted by Toshiba America Information Systems, Inc. to deliver Web site management services for its Network Products Division (NPD), a leading manufacturer of cable modems.
Red Door will provide a full array of Internet management services including timely updates to product specifications and news releases as well as interactive marketing promotion support. According to Red Door, the company was chosen because of its in-depth knowledge of the unique needs of a division of a large multinational corporation, including quality control and staying within corporate style guidelines.
Christopher Boring, marketing communications manager for Toshiba NPD said, Red Door Interactive has been extremely responsive. They understand our requirements for rapid turnaround - within one business day for site updates. I also feel confident that I can pass special requests on to them and they will not only meet my expectations, but exceed them."
Boring also stated that Red Door's creative approach to interactive marketing will be crucial as it continues to develop and launch new products such as its telephony-enabled cable modem and a cable modem with wireless home networking capabilities.
Reid Carr, president of Red Door, said, "Toshiba has a strong brand. Our job is to ensure that the Toshiba NPD interactive presence supports the brand and the company's relationship with its customers and resellers, as well as disseminates current and accurate information daily. As the company continues to innovate broadband access with VoIP and wireless devices, quick access to current information will become increasingly important for cable providers, resellers and consumers."
About Toshiba America Information Systems, Inc., Network Products Division Toshiba America Information Systems, Inc.,
Network Products Division (NPD) is the market share leader for cable modem sales in North America. Toshiba NPD markets a range of communications and networking products including PCX DOCSIS cable modems, which offer the highest performance in cable modem technology in the industry. Utilizing the same hybrid fiber coax interface as cable television, the DOCSIS modem provides residential and small business users with a faster, more powerful two-way interface to the Internet. Toshiba cable modems are currently sold directly to consumers through e-commerce and nationwide retail outlets, and to leading cable operators including Time-Warner, AT&T, Cox Communications, Comcast, Charter and others. Toshiba Network Products Division is headquartered in Irvine, California and is an independent operating company owned by Toshiba America, Inc., a subsidiary of the $50 billion Toshiba Corp., the eighth largest computer and electronics company in the world. More information can be found on the Web at internet.toshiba.com.
About Red Door
Red Door Interactive Inc., headquartered in San Diego, helps companies to do business better by taking advantage of available Internet technology to create efficiencies, attract new prospects and satisfy customers' needs. Red Door develops and implements strategic service plans that support revenue and customer retention goals using web site development and maintenance, site optimization, business process automation, user tracking, and online advertising. Clients include Toshiba's Network Products Division, Ecruos, Ensemble Communications and Screaming Packets Broadcasting. Find out more about Red Door Interactive at www.reddoor.biz or call 619.398.2670.
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About Red Door Interactive
Headquartered in San Diego, Red Door Interactive Inc. manages clients' online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them along their path toward e-business. Clients include Intuit, Rubio's, Souplantation & Sweet Tomatoes Restaurants, Nanogen, Cricket Communications, and GetThere. Find out more about Red Door Interactive at http://www.reddoor.biz
Media Contact:
David Oates
Stalwart Communications
david@stalwartcom.com
858.750.5560
