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Red Door Interactive to grow California Avocado Commission’s online presence as digital agency of record
Online initiatives to bear sizeable fruit for avocado marketing association to better communicate with growers, consumers, retailers, food service partners
The California Avocado Commission (CAC) has selected Red Door Interactive, a San Diego-based premier strategic Internet Presence Management firm, as its digital agency of record.
The strategic partnership will create streamlined communication programs to support the state’s growers, retailers and foodservice partners while also touting the benefits of California avocado consumption with consumers.
“Not only can we be a greater resource for our agricultural, trade and consumer audiences by leveraging the real-time capabilities of the Internet,” said Jan DeLyser, CAC’s vice president of marketing, “but enacting new and expanded online strategies now will put us in great position to efficiently support our stakeholders into the future.”
The Commission will partner with Red Door to incorporate an integrated marketing strategy in social media, online advertising and e-mail marketing alongside a business-oriented strategy that will increase interest in “Hand Grown in California” avocados.
“CAC is already active in the online space and engaged with their growers, their handlers and their beloved consumers.” said Lisa Schiavello, Executive Creative Director for Red Door. “We’re honored to help them extend and enhance a comprehensive Internet Presence strategy. Our intention is to ensure that every communication effort brings measurable returns to the Commission and its constituencies, while also educating people in CAC’s target markets that not every avocado is created equal.”
About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California avocados through advertising, promotion and public relations and engages in related industry activities that benefit the state's 6,000 avocado growers. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry.
About Red Door Interactive
Headquartered in San Diego, Red Door Interactive Inc. manages clients' online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them along their path toward e-business. Clients include Intuit, Rubio's, Souplantation & Sweet Tomatoes Restaurants, Nanogen, Cricket Communications, and GetThere. Find out more about Red Door Interactive at http://www.reddoor.biz
Media Contact:
David Oates
Stalwart Communications
david@stalwartcom.com
858.750.5560
