Most Recent | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002
Red Door Interactive invites Souplantation guests to invent new menu items through CrEATe campaign
Guests challenged with creating original recipes from store ingredients; winner awarded meal passes, dish included on in-store menu
Red Door Interactive, a premier strategic Internet Presence Management firm, announced today the launch of Souplantation and Sweet Tomatoes “crEATe” October campaign where guests produce and submit their recipes online.
The promotion encourages guests to invent original dishes using 2 to 5 menu items and then post their entries via the Web site or Facebook. Throughout October, guests can submit their recipes for mouth-watering combinations made entirely from Souplantation and Sweet Tomatoes menu items, via the Web site, Facebook or by e-mail. Ten finalists will be chosen in November and each will receive meal passes. Guests will be invited to vote online for their favorite finalist in December and the winner will be announced in January. The winning recipe and ‘chef’ will win a years worth of free passes and the chance to be featured in an upcoming ad.
“We’re really excited about this because it provides a fun opportunity to engage with our guests and allows them to experience all the ingredients we have to offer in order to make their own creations,” said Ginger Anderson, Web Manager and Graphic Designer for Garden Fresh Corp, the parent company of Souplantation/Sweet Tomatoes. “Red Door’s expert team has achieved remarkable results with our campaigns in the past and we’re confident that this promotion will get customers excited and drive increased store traffic!”
Restaurant guests in Arizona, California, Florida, Georgia, Illinois, Kansas, Missouri, Nevada, Oregon, New Mexico, North Carolina, Texas, Utah, and Washington are invited to participate and must submit their recipe, along with a photo of themselves and their completed dish, by October 31, 2009. Recipes must contain 2 to 5 Souplantation and Sweet Tomatoes menu items only, and will be judged on menu and visual appeal, ingredient list, and creativity. Submit your creation and photos online at the www.souplantation.com/create on our Facebook page, or by email at create@gardenfreshcorp.com.
Red Door has designed a micro-site for the campaign and all entries will be featured on this site, allowing guests to view all submissions. The ten finalists will be featured on the site throughout December and guests will be able to vote for their favorite and choose the winner.
“We’re really looking forward to reinforcing the brand promise of limitless options and variations at Souplantation and Sweet Tomatoes while also getting their guests excited about all the options they have to offer," said Brandon Zelasko, Business Manager for Red Door Interactive. “This promotion will not only boost creativity among customers, but also have a positive impact on repeat business in addition to increasing traffic to their site as well as their stores.”
Individuals can submit and vote for their favorite dish at www.souplantation.com or on their Facebook page at http://www.facebook.com/pages/SouplantationSweet-Tomatoes/58251723828.
About Souplantation/Sweet Tomatoes
Celebrating over 30 years, Souplantation/Sweet Tomatoes was founded in 1978 in San Diego and currently operates 112 salad buffet-style restaurants across the western, southern and eastern portions of the United States. Souplantation/Sweet Tomatoes cares about what comes out of guests’ wallets and into their bodies by creating an exceptional, all-you-care-to-eat dining experience with a daily selection of made-from-scratch soups and salads and hand-crafted muffins, focaccia, breads and tasty desserts. By combining high-quality, farm-fresh and scratch-made foods for a fixed price, the restaurants provide guests with the freedom to create their own wholesome meals. The restaurant concept is built around fresh prepared, great-tasting recipes with a salad bar full of seasonal vegetables and tossed salads prepared exhibition-style every 20 minutes. Souplantation/Sweet Tomatoes restaurants are open daily for lunch and dinner and also for a special Sunday Breakfast that features a variety of delicious morning favorites in addition to regular selections. For more information, visit www.souplantation.com or www.sweettomatoes.com.
About Red Door Interactive
Headquartered in San Diego, Red Door Interactive Inc. manages clients' online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them along their path toward e-business. Clients include Intuit, Rubio's, Souplantation & Sweet Tomatoes Restaurants, Nanogen, Cricket Communications, and GetThere. Find out more about Red Door Interactive at http://www.reddoor.biz
Media Contact:
David Oates
Stalwart Communications
david@stalwartcom.com
858.750.5560
