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Red Door Interactive’s Crosby Noricks to speak at San Diego Ad Club Friday
Agency’s Social Media Strategist to conduct two-hour workshop on Twitter’s business benefits
Crosby Noricks, Social Media Strategist at Red Door Interactive, a premier strategic Internet Presence Management firm, will be the main speaker at Friday’s San Diego Ad Club event.
The two-hour “Come tweet with me” workshop begins at 8 a.m. at San Diego’s Mission Valley Courtyard by Marriott, and will cover how marketers can develop a Twitter-specific social media strategy.
Noricks will also provide insight into how companies, including several in the San Diego area, are successfully using Twitter to meet their online business objectives. Other facets to be discussed include:
- Key questions to ask when developing a Twitter strategy.
- Differences between a long-term Twitter strategy and Twitter campaigns - and why marketers need both.
- Recommended management, monitoring and measurement tools.
- Integrating Twitter into an overall social media or online promotional strategy.
As Red Door’s Social Media Strategist, Noricks develops and executes the social media strategy for a variety of retail, hospitality and restaurant clients. In addition to proactive social media outreach, community building and online influencer/blogger relations, her role includes monitoring the social media conversation, identifying and pursuing engagement opportunities and social media profile management.
Noricks is founder and editor of PRCouture.com, a popular fashion PR blog currently ranked number one on Google. Through PRCouture, Noricks has been interviewed and profiled as a fashion marketing expert in several industry trade publications, fashion and PR blogs. In 2009, Noricks presented on fashion PR at the 2009 Popular Culture Association Conference in New Orleans and PR Couture was recognized as one of The Top 50 Niche Blogs by Evan Carmichael.
Noricks received a Masters of Arts in Mass Communication and Media Studies from San Diego State University and a Bachelor of Arts in Media Studies and Gender/Feminist Studies from Pitzer College.
More information about the event is available at http://www.sandiegoadclub.com/index.php?section=events.
About Red Door Interactive
Headquartered in San Diego, Red Door Interactive Inc. manages clients' online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them along their path toward e-business. Clients include Intuit, Rubio's, Souplantation & Sweet Tomatoes Restaurants, Nanogen, Cricket Communications, and GetThere. Find out more about Red Door Interactive at http://www.reddoor.biz
Media Contact:
David Oates
Stalwart Communications
david@stalwartcom.com
858.750.5560
