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Red Door Interactive selected by Zodiac Pool Care to help market its spa products
Agency to spearhead campaign for new “Nature 2”, “Cense” offerings; integrate online activities
SAN DIEGO – June 26, 2007 - Red Door Interactive, a premier strategic Internet Presence Management firm, announced today that Zodiac Pool Care, Inc. has selected its company to help market its new “Nature2 Spa mineral sanitizers” and “Cense oxygen infused aromas” product lines. The agency will spearhead all aspects of a multi-faceted online campaign to build awareness for the product lines and drive sales to Zodiac dealers.
“The Nature2 Spa stick and its companion product, Cense with Oxygen Infused Aromas, represent the first natural mineral sanitization system for your spa. Nature2 is the only EPA-approved mineral sanitizer that when used with Cense, eliminates the need for regular chlorine use, delivering crystal clear water, aromatherapy and an irritant-free spa experience. There is no other sanitizing and oxidizing system like this on the market today,” said Zodiac VP marketing and sales, Simon Roy. “We needed a partner that could take an equally novel approach to market this offering while generating positive business results. Red Door has that capacity, and we expect great things to come.”
“We’re tightly integrating several online elements in this multi-faceted campaign to ensure consistency of messaging and pinpoint target our desired audiences,” said Reid Carr, president of Red Door Interactive. “Our tactics will be strategic and unique to match the innovation of the Zodiac’s new products. Web Analytics and measurement will play a key role in ensuring the campaign’s effectiveness. We’ve got the most talented and experienced team in the industry on the task!”
The new site at www.nature2.com launched in mid-June with the integrated acquisition campaign following shortly thereafter.
About Zodiac Pool Care, Inc.
Zodiac Pool Care, Inc. located in Vista, CA is a division of Zodiac Group, Renowned worldwide for the quality and reliability of its products in the aeronautical and marine sectors, Zodiac has brought its expertise to swimming pools, to offer a full range of pools, automatic pool cleaners and water sanitation systems. Visit these websites to find out more:
www.zodiacpoolcare.com
www.polarispool.com
www.nature2.com
About Red Door Interactive
Headquartered in San Diego, Red Door Interactive Inc. manages clients' online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them along their path toward e-business. Clients include Intuit, Rubio's, Souplantation & Sweet Tomatoes Restaurants, Nanogen, Cricket Communications, and GetThere. Find out more about Red Door Interactive at http://www.reddoor.biz
Media Contact:
David Oates
Stalwart Communications
david@stalwartcom.com
858.750.5560
