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Red Door Interactive Selected as Interactive Agency of Record for Leap Wireless' New Jump™ Mobile Brand
Online presence to target urban youth for prepaid mobile phones and to be created by Red Door
San Diego, CA - Red Door Interactive, a San Diego-based Internet presence management firm, announced today that it has been selected to create the online presence for Leap Wireless International, Inc.'s [NASDAQ: LEAP] new Jump Mobile brand. The new site, which will replace a placeholder currently at www.jumpmobile.com, will promote Jump Mobile, Leap's new prepaid service targeting mobile-dependent, urban youth with low-cost, prepaid service in select markets across the country. Visitors to the site will be able to find convenient locations to purchase ready-to-use phones and refill minutes, as well as buy them online. Jump Mobile offers free text messaging in and out, free incoming voice and just 10 cents outgoing with no long-term commitments, hidden charges or connection fees.
"We went with Red Door over other providers because they offer a complete package-not just the mechanics to build the site, but also because they understand our bigger picture business needs and are able to maintain them on a site that is edgy and creative to address our core audiences," said Fernando Corona, Vice President, Channel Development for Leap.
"Having worked with Intuit, Sharp Systems and others for major launches, we understood Leap's need to get into the minds of their audiences, authentically extend their brand online and obtain suggestions from an interactive team looking to further their business objectives," said Reid Carr, President of Red Door Interactive. "We are eager to be a part of this exciting, new service from Leap that will fill an important void in the marketplace and we thank them for their vote of confidence."
About Leap
Leap [NASDAQ: LEAP], headquartered in San Diego, Calif., is a customer-focused company providing innovative mobile wireless services targeted to meet the needs of customers under-served by traditional communications companies. With the value of unlimited wireless services as the core foundation of its business, Leap pioneered both Cricket and Jump Mobile. Cricket® service offers customers unlimited anytime minutes for a flat-rate within a Cricket calling area over a high-quality, all-digital CDMA network. Designed for the urban youth market, Jump™ Mobile is a unique prepaid wireless service offering customers free unlimited incoming calls from anywhere with outgoing calls at an affordable 10 cents per minute and free incoming and outgoing text messaging. Both Cricket and Jump Mobile are offered without long-term commitments or credit checks. For more information, please visit www.leapwireless.com
About Red Door Interactive
Headquartered in San Diego, Red Door Interactive Inc. manages clients' online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them along their path toward e-business. Clients include Intuit, Rubio's, Souplantation & Sweet Tomatoes Restaurants, Nanogen, Cricket Communications, and GetThere. Find out more about Red Door Interactive at http://www.reddoor.biz
Media Contact:
David Oates
Stalwart Communications
david@stalwartcom.com
858.750.5560
