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Supporting Leadership at Every Level

Fast Company
Reid Carr

I read a lot about leadership principles for managers. In most cases, the books and articles I look at refer to the responsibility of the CEO or upper-level manager. Clearly, employees turn to their managers for leadership, however often other folks crop up as leaders of many of the important intangibles within a company. For example, whenever a happy hour is organized, you can be sure the same few people are leading the charge. People follow them not only because they know the way to the bar, but because they’re the ones putting forth the effort to socialize with team.

The intangibles, I feel, are what sets Red Door Interactive apart from a lot of other small organizations. Provided we and our competitors have vision, passion and the ability to execute, there are elements such as brand voice, social responsibility, morale and culture and other aspects that make the company “who we are.” That can only happen through leadership at every level of our company. We have a project manager who inspires passion in others to join a cause, we have a designer who organizes all-company lunches or we have a programmer who kicks up the music in the office when it is time for a beat. They are not managers, but others, including managers, turn to these people consistently for that guidance, inspiration and direction (which are critical leadership qualities).

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