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Red Door Social Media Panel: Same Goals, New Tactics
Rocky Radar
Red Door Interactive brought together a panel of experts to discuss the use of social media for business. The panel, moderated by Red Door’s Morgan Witt, brought insights from a variety of perspectives: consultants supporting social media campaigns (Jamie Dicken of Brickfish.com and Crosby Noricks of Red Door), people responsible for social media efforts within companies (Adrian Glasenapp of New Belgium Brewing Company and Dirk Shaw of Vignette), and the founder of a company that facilitates tracking of social media (Ari Newman of Filtrbox). The discussion began with attempts to define social media, with Noricks offering the definition as “receiving, sharing and producing content online.” Dicken noted the importance of thinking broadly about social media rather than getting too tied to any specific platform, because the platforms that predominate now (largely Facebook and Twitter) may change over time. Full Story >>
