Most Recent | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003
Businesses Paying Attention to Their Online Reputations
San Diego Business Journal
Ned Randolph
If there’s a silver lining to the emergence of social media, it’s that individual consumers have a little more leverage against corporate America.
During a recent forum hosted by San Diego’s Red Door Interactive — a creative agency that also manages brands online — a panel of speakers shared just how keenly businesses are paying attention to their online reputations. Several dozen public relations professionals and others attended the forum at DiamondView Tower downtown.
Chances are that whenever a conversation about a company is taking place on Twitter, Facebook or a group of blogs, there’s a marketing ace or executive watching, and possibly intervening.
Full Story >>
