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Social media: A blog doesn’t have to be a blog
San Diego News Network
Reid Carr
The question of “Should we consider a blog?” has been asked numerous times in the last several years. The issue with that question is that it can mean different things.
A blog is a platform, software and technology, such as Wordpress, Blogger or Movable Type. It also can be a communications philosophy.
However a blog, in itself, is not a strategy and, while you intend to use a blog platform and adopt “blogging” as a philosophy, you still need a strategy that meets your audience’s needs.
