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Social Media Tips For Business Owners And Entrepreneurs
Facebook and Twitter are becoming marketing necessities
SanDiego.com
Tim McClain
With the speed of a wildfire, social media buzz is spreading through corporate America. While companies as large as Garden Fresh Restaurant Corp. (Souplantation & Sweet Tomatoes) and as small as e-mail security start-up Sendio Inc. are embracing it to varying degrees as a new way to connect with existing and potential customers, most businesses remain on the sidelines, uncertain of how to respond.
In general, the term “social media” for businesses can be reduced to defining two online programs, Facebook and Twitter. Of the other large players in the category, LinkedIn plays a role in building personal and corporate resumes while, despite negative headlines, MySpace remains a giant, particularly in the music industry. Of the quartet, consider MySpace to be the bar or club, Facebook the picnic, LinkedIn the office and Twitter akin to text messaging on steroids.
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