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Why B2B companies need social media too
iMedia Connection
Reid Carr
Social media is an excellent vehicle for connecting with consumers. But what about other businesses? This question has surfaced many times in the last few months, and I'd like to respond to it here because I think a lot of people can benefit from the answer.
Business-to-business companies, like business-to-consumer companies, still have decision-makers and influencers that contribute to a sale. They also have a need to be personable, responsible, and communicative. In social media, companies stand to reach media, current customers, prospects, and other stakeholders.
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