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Technology Changing Business of Branding
MARKETING: Social Media Sites Not Just for Consumers

San Diego Business Journal
Ned Randolph

Ever since the Internet put the world on a stage, managing one’s online presence has become central to developing a brand and business.

“Today, it’s rare to go into a job interview where there isn’t searching and reference checking going on beforehand,” said Steve Patrizi, vice president of advertising sales and operations for LinkedIn, who is keynoting the San Diego Ad Club’s “Interactive Day” on June 18. “Technologylike search has brought personal branding up to the forefront.”

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