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Social media: Tools for B-to-B contact
San Diego News Network
Reid Carr
Social media is necessary for your business if your primary target is regularly online.
And while this is not everyone, B-to-B versus B-to-C is not the determinant.
Social media is a place for feedback (I believe it was Ken Blanchard who wrote, “Feedback is the breakfast of champions.”), for sharing opinions and solving problems.
Social media is also a great way to circumvent spam filters and reach customers or prospects directly.
