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Why Restaurants Should Get on Board with Social Media
Social-media marketing can drive traffic and sales in addition to building brand awareness and loyalty.
Restaurants and Institutions
Allison Perlik
Stories abound of enterprising restaurateurs finding new customers by posting promotions on Twitter or garnering thousands of fans on Facebook. Understandably, however, not all foodservice operators are convinced that social-media tools such as these are a viable way to boost business.
But try this on for size: Nearly one-third of Americans use social-media Web sites and tools at least twice a week, according to the 2008 Business in Social Media Study from Cone, a Boston-based marketing and branding consultancy. Additionally, more than half of social-media users say they feel a stronger connection with the companies and brands they can interact with online—and feel better served by them.
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