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When Businesses Say Tweet, Tweet, Customers Listen
Marketers Find Value in Social Media Campaigns

San Diego Business Journal
Connie Lewis

Norman Jester is relying heavily on an online social media campaign — tapping Web sites users access to share opinions and personal information — to add listeners for his JellyRadio Internet station.

“A lot of people refer to those sites as social media,” said Jester, who co-owns (with wife Monique) the Otay Mesa-based station that plays mostly hip-hop. “To me it’s just viral marketing. Right now Facebook, LinkedIn, MySpace and Twitter are the main ones.”

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