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Social-media marketing pushes aside usual methods

Denver Business Journal
Greg Avery

Julie Metallo credits the survival of her Rita B Salon Downtown to the time she spent making friends on the Internet.

The 5-year-old salon lost street exposure when it moved last year to the second floor of Denver’s boutique Jet Hotel on Curtis Street. Then the recession led people to reduce spending — a combination that threatened to make life difficult at the new location, she said.

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