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eView: Don’t Overreact to Google Chrome

eMarketing and Commerce
Reid Carr

The recent launch of Google Chrome, the search engine's free open source browser, has some marketers concerned that they'll need to spend time checking yet another browser to ensure their online promotion campaigns appear as designed.

That's understandable. The mere mention of Google launching a software application brings with it expectations that throngs of users will flock to it, and that revenue opportunities will increase. But before stretching your already strained budgets even further, I'd advise a wait-and-see approach. 

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