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Analyze This

Voice of San Diego
Lea Yu

Within three months of implementing a program by San Diego-based company DriveCam in 2007, the Ireland-based transport company Iggy Madden Transport reduced its vehicle accidents by 80 percent.

The solution wasn't better trucks or new drivers -- instead, cameras installed on the trucks' dashboards would detect risky behavior like swerves or collisions, and then recorded the events 30 seconds before and after. DriveCam would download the video footage and analyze the accidents for Iggy Madden, which then went over the incidents with its drivers.

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