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A marketer's survival guide for a soft economy
Experts say it's never wise to slash marketing budgets in difficult times. Rather, it's the time to define your niche and focus on the integrated marketing tactics that produce the best performance and ROI.

iMedia Connection
Paul Bruemmer

By now, many businesses are feeling the soft economy. Some may decide to trim expenses while others will maintain their budgets. It's hard to predict what will happen over the next six months. This could actually be an opportunity to gain market share because despite lower spending, consumers still need goods and services. By maintaining or increasing your marketing budget, your brand can stand out in a less crowded environment. However, it's time to scrutinize your marketing dollars, ensuring that your campaigns yield the best ROI and conversion rates. Full Story >>

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