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Face your targeting fears
Before you launch a BT campaign, consider these six pointers to understand your customers' behaviors beyond the creative brief.

iMedia Connection
Reid Carr

One of the most talked-about trends in online advertising today is how agencies should embrace behavioral targeting in the media buy. However, the truth is that most advertisers are just getting started with the practice; there remains a lot of skepticism about how accurately different networks' platforms perform. You can choose to continue to bicker about who is doing what right, or you can run a few trials yourself to see.  Full Story >>

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