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A crib sheet for search-savvy marketers
Satisfying user intent from off-site search engines or on-site internal search is a crucial way to reach modern-day searchers. Here are some key pointers.
iMedia Connection
Paul Bruemmer
Many of you recall John Battelle's description of Google as "The Database of Intentions" in "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture."
Battelle thought Google was "sitting on a gold mine of information" due to the billions of queries going through its servers. He was right.
