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Execs See Ads Cycle Back to TV Promos, Yet Expand ’Net Presence
Online Marketing Brings New Ways to Achieve Old Goals of Reaching Targets
San Diego Business Journal
Connie Lewis
In recent years some marketing and advertising strategies have been boiled down into buzz. A couple of the latest are branding, which involves creating and maintaining a brand identity, followed by experiential marketing, which aims at triggering emotional left-brained reactions from consumers versus right-brained reactions.
It’s not that one is better than the other. They can be combined with a variety of other strategies of course, but asking local ad and public relations executives to predict the next new trend or industry buzz brought some mixed responses.
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