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Why You Should Reveal SEO Secrets To Clients

Search Engine Land
Paul J. Bruemmer and John Faris

When you buy search services, some agencies merely provide a general overview of their SEO methodology without revealing any details. They claim this relieves the client from being bogged down in the minutiae of implementation. In reality though, these firms are simply trying to keep their intellectual property under wraps and create a dependence for their implementation services. With a little help though, well trained in-house teams are fully capable of implementing search strategies on their own. So why should a search marketing firm, which has spent considerable time and money developing proven methods, risk losing a client by empowering them with proprietary knowledge and skills? Full Story >>

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