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Cover Story: Afresh Perspective
How Dan Pittard repositioned Rubio’s by reinventing the company’s strategy
Smart Business
Leslie Stevens-Huffman
When Dan Pittard became president and CEO of Rubio’s Restaurants Inc., the operator of Rubio’s Fresh Mexican Grill, in August 2006, he immediately examined its business strategy and targeted market niche.
Pittard, who was brought in to fix the company’s faltering expansion efforts, first learned about the importance of strategy at Harvard Business School, and later as a partner at McKinsey & Co., where he helped consumer companies develop profitable growth plans.
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