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5 Steps for Outsourcing SEM
Here's a detailed source guide from Red Door Interactive's director of search that will help you through the process of outsourcing search engine marketing.
iMedia Connection
Paul J. Bruemmer
Back in April, I wrote about managing search in-house, providing some tips for assembling and training an in-house team. The other side of the coin is to outsource your search marketing.
MarketingSherpa's 2007 search marketing benchmark report shows marketers who outsource get an average 110 percent lift in overall site traffic, whereas those who use in-house resources get an average 75 percent traffic lift. This makes outsourcing a viable option.
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