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Developing a Training Plan for In-House SEO
Search Engine Watch
Melanie Mitchell
Can you imagine being told you are responsible for a job function, but are not given any training whatsoever on how to perform that job function properly? Unfortunately, it is not an uncommon lament that is heard in the SEO community.
Most companies know they need to do search engine optimization (SEO), thus they task one of their employees with doing it. Unfortunately many of the employees do not how to execute properly, and end up frustrated. It is a lose-lose situation.
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