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Training: Heart & Soul Of In-House SEO/SEM
I must admit I wasn't very perceptive when I received my first in-house SEO prospect call back in 2000. The caller recognized the value of his organic search results and the business need for integrating SEO functionality internally. I did not. That's because in those days, I thought it made much more sense to outsource.
Search Engine Land
Paul J. Bruemmer
Rewind to salad days
We were green in those days. As Shakespeare once said, "my salad days,/When I was green in judgment, cold in blood..." In the late 1990s, we were at the height of the cloaking controversy; white and black hat didn't exist yet. We didn't have any proven guidelines for natural search optimization in those days, and all practitioners were going in different directions; many were shooting from the hip.
Maybe I blew it when I told the caller, "you've got to be kidding...salaries and expenses to operate an in-house team will cost you double compared to vendor service pricing...you'll play catch-up for months and years."
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