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Escape the Walled Garden: Managing Local/Mobile Search Marketing Campaigns for Maximum Reach

aimClear Blog
Marty Weintraub

Overseeing local and mobile search marketing efforts can be daunting. Numerous providers offer ever-increasing abilities to target eyeballs by demographic criteria. How much should be budgeted to the greatest benefit?

What should we do first? Who are the players? This session explored the “tactical demands of running a successful local/mobile search marketing campaign.”

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