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Spice up your site's usability
Don't let your quest for usability overpower your site to the point of drowning out your brand's unique flavor.
iMedia Connection
Reid Carr
We've always really prided ourselves on building sites that are "usable." If a user can get through a site unobstructed from Point A to our goal page, then we've done a good job.
When I get into new business meetings, it is invariable that the prospect will ask how familiar we are with the "best practices" in their industry. What have we done for someone who looks like them?
Most often, we find a relevant example that proves our knowledge of the space, our knowledge of best practices and, ultimately, our ability to build usable sites. I believe that is a problem. Those three things combined, to most, sound ideal, however, I believe that those three combined can produce results that are, to use a metaphor, vanilla. A lot of people like vanilla and I'd say that vanilla is definitely the safest of flavors, but it is tough to get passionate about vanilla. You can put toppings on it, you can mash other things into it, but it is still vanilla.
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