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Needs Assessment: Key 1st Step For Successful Search Marketing
A follow up article by Paul J. Bruemmer to "How to Structure and In-House SEO Team"

Search Engine Land
Paul J. Bruemmer

My last article, How To Structure an In-House SEO Team, stated that once business goals and KPIs are established, in-house marketers must conduct a needs assessment for both the in-house search team and the Web site. Your Search Engine Marketing Needs Assessment Report (SEMNAR) is the anchor for future in-house search projects, specifying the resources needed to accomplish your search marketing goals. Before getting into the details of the SEMNAR, I want to touch on the importance of training in professional services and how the Search Marketing NAR facilitates training. Full Story >>

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