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What Nonprofits Can Learn from Presidential Campaigns
How social networks can be more effective at building brand loyalty, converting interest to action
The Case Foundation
Reid Carr
It would have been hard to imagine 10 years ago that we would already be talking about candidates actively campaigning for a presidential election that is still two years away. It would have been harder still to imagine that some of the well-financed, prominent, mainstream candidates would announce their candidacy online or, stranger yet, promote it on sites like YouTube.
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