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Starting a Business in a Crowded Market
Research the industry and customer expectations. Then define your business as narrowly as possible and get to work establishing your expertise.

Business Week
Karen E. Klein

I'd like to start a business in an industry that already has a lot of established competition. Is this foolish, or are there always small niches that need to be filled, even in a crowded field? - S.W., Honolulu Full Story >>

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