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How To Structure An In-House SEO Team
Search Engine Land
Paul J. Bruemmer
Why are businesses so persistent about handling search in-house? There are many good reasons for centralizing both natural and paid search in a large organization. We’ll be talking about natural search in this article. Web site optimization for natural search visibility, commonly referred to as SEO, touches every aspect of your site and organization, with people involved at every level. Therefore, the coordination required makes it easier to handle in-house.
A fast-moving target like natural search exists in a dynamically changing environment and can challenge even those who have been managing search for more than a decade. Here are some tips that can enable your in-house teams to achieve better performance.
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