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Link Your Way to a Successful Site
Red Door Interactive's SEO analyst explains how to revitalize your site with a new transfusion of link donors.
iMedia Connection
John Faris
Dig this scenario: You have a healthy amount of unique content indexed. Your site architecture and server-side issues have been resolved. You have implemented on-page search engine optimization (SEO) tactics. You even achieved top rankings. However, you are starting to slip, as your organic traffic dashboard begins to look like an EKG flat line. Sound familiar? STAT… You need link donors!
Links are the lifeblood of every successful SEO campaign. While on-page edits play an important role in establishing a foundation for SEO, you can only tweak the page titles, tags and text to a certain extent. At some point, the law of diminishing returns kicks in. More importantly, on-page factors only account for part of the ranking algorithm.
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