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Take Your Site to Go
Don't get left out of mobile search results. Red Door Interactive's director of search marketing explains how to optimize your site for small screen searches.
iMedia Connection
Paul Bruemmer
Mobile search is rising in popularity as consumers realize the convenience of search on the fly. Consumers with traditional handsets have been using SMS texting to search for the nearest Starbucks or Pizza Palace, and those with smartphones go to Google.
Google is the most popular mobile website (M:Metrics), and the 8:00 a.m. to 5:00 p.m. day part has the largest mobile web user audience. We also know that mobile media consumers spend over eight minutes per session accessing the mobile web. These stats suggest the time is ripe to be found on the mobile web where over 11 million U.S. mobile users will be searching for your products and services.
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