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Panama vs. MSN: Another Search Smackdown
Now that Panama is fully functional and adCenter has been established for more than a year, here is how the two platforms compare.
iMedia Connection
Paul J. Bruemmer and Matt Van Wagner
Who ever thought two venerable internet giants would be scrambling to be No. 2? While Google is the undisputed leader in paid search marketing, Yahoo! and Microsoft don't even come close. You can see it by the numbers below.
As shown in the chart, Yahoo and Microsoft trail Google significantly in market share. This pattern has been consistent over the years, with Google gaining additional market share each year.
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