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SDDMA Seminar: Piecing Together Your Total Web Presence
San Diego Direct Marketing Association
SDDMA Morning Seminar: Tuesday May 15th
Time: 7:15AM - 11:15AMVenue: La Jolla Sheraton
Speakers: Reid Carr and Charles Wiedenhoft from Red Door Interactive
Description: Gain a better understanding of the interrelationship between various Internet-based marketing channels. Learn how to integrate multiple Web tactics to cultivate a more effective Web presence and maximize your budget. In addition to an overview of several Internet presence options and their best practices, these two experts will teach you:
- How factors associated with your Internet presence work in unison to drive ROI
- Success factors related to your acquisition sources such as online advertising, search engines, email and viral marketing
- How to drive visitors through your site and into conversion events
- Appropriate retention activities that help to increase conversion frequency and revenue per conversion
- How to create and manage a Web presence roadmap that successfully uses the Web as a customer acquisition source for leads or sales
- How to prioritize your Web presence initiatives
- How to monitor and optimize the success of your Web-related investments
Get additional details and register for this event on the SDDMA Web site.
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