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Setting the Standard in Web Analytics
Red Door Interactive's analyst explains the importance of web analytics in making sense out of chaos.
iMedia Connection
Thomas Carrillo
The internet is becoming the revenue stream of the future, bringing unexpected sales resurgence opportunities to mature industries. As businesses become more and more accountable for their online success, they need the right metrics to measure, track and improve performance.
However, the current web analytics industry is fragmented on many facets, making it difficult to compare data across channels. Specifically, everyday web metrics are defined differently by the multitude of web analytics' vendors. This poses a challenge for the full optimization of web business channels due to the incompatibility of results achieved through the different metrics provided by competing analytics' vendors.
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