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Improve Search with a Dedicated Staff
With search budgets growing, it may be time to manage search in-house. Red Door Interactive's director of search marketing tells you how to pull it off.
iMedia Connection
Paul Bruemmer
As a marketing strategy, search is currently the most popular internet marketing channel, used more often than email and banner ads. That's because it is accountable and cost-effective.
With search marketing budgets and the complexities of search campaigns continuing to increase, having a well-trained, dedicated search engine marketing staff is imperative.
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