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Want Better Search Results? Try This...
Advertising and search have a symbiotic relationship, to improve search results consider better branding.
iMedia Connection
Reid Carr
A lot of companies, while focusing on their search strategy, have recently lost sight of the true power of a known brand. Marketers have resorted to letting search engine results dictate the success of their web strategy hoping that the "free traffic" yields a desired up-tick in online revenue. Search is great, but a brand is powerful; it is the difference between a battle and a war. Search is at the mercy of an algorithm and is a daily fight; a brand can endure if effectively crafted and cultivated.
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