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Why Low Engagement Can Be Good
Red Door Interactive's president explains how advertising on a deeply engaging site may detract attention from your ads.
iMedia Connection
Reid Carr
Something that we actively measure here at Red Door Interactive is the metric of engagement. There are myriad data points that we put together in order to quantify "engagement," which others at iMedia have described in a few different ways, so I won't go through our methods here. Generally speaking, we want to maximize the amount of engaged users visiting our clients' websites. An engaged user is going to stay longer, buy more and return more often than a non-engaged user. Makes sense.
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