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The Democracy of User-Generated Media
Trust in the power of the democracy, but understand the value of a lobbyist and get to know who wields the power in your areas of interest.
iMedia Connection
Reid Carr
There have been a few articles here on iMedia that highlight some of the immutable rules of viral marketing.
Jim Meskauskas in "The Little Bug that Could" highlighted entertainment, utility, palpable reward and uniqueness as the basic rules to support a viral marketing campaign's success.
Joseph Carrabis in his iMedia article titled "Why Some Viral Marketing Doesn't Work" added critical mass, trust and fair exchange.
I wholeheartedly agree on all points. So, there you have it. If you simply follow those seven rules when developing your viral marketing campaign, you will be wildly successful in your effort. Good night and good luck.
Now, of course I am being facetious, and I think that most creative professionals would say that if it were that simple, everyone would be doing it. However, the preponderance of user-generated media (UGM) suggests that anyone can actually do it or is actually doing it.
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