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Detecting, defeating CLICK FRAUD
While the percentage of spending on paid keyword search marketing holds steady, click fraud continues to plague the industry

B to B Magazine
Karen J. Bannan

As CEO of TopTenWholesale.com, Jason Prescott occupies the unique position of being both a paid search advertising provider and a paid advertiser. He uses search engines such as Google to get traffic for his own site, which connects resellers and wholesalers via paid search.

This past fall, Prescott noticed that one of the ads he placed was getting a lot of traffic from a single domain. When he did a little research he realized that it might be a case of click fraud, he immediately notified his search provider. After a little digging, the provider agreed that the clicks were fraudulent and it immediately issued him a credit. Full Story >>

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