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Analytics-- Not Just for E-Commerce
Red Door Interactive's president explains how B2B companies not engaged in e-commerce still should be using analytics to measure their site's online success.
iMedia Connection
Reid Carr
The big internet news of the moment is each day's record-breaking online sales performances. Terms like "Cyber Monday" are making the news daily.
While many of the recently reported growth statistics focus on the year's e-commerce sales, many business-to-business, non-e-commerce companies are also experiencing growth by using the web. Although many of those companies may not participate in classic e-commerce, the web is still a critical tool in their ability to drive sales through lead generation, brand development and retention activities.
The point is, you don't have to be an e-commerce company to benefit from a compelling internet strategy or the tools of the big e-tailers; analytics, as one tool, is a critical foundation of a good internet presence.
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