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Effectively Manage Online Real Estate
Red Door Interactive's president talks about why online real estate deserves hype, and gives tips on how to maximize your online real estate's value.
iMedia Connection
Reid Carr
In the last several decades many of the biggest retail companies in the world have shifted focus from the consumer-facing businesses they're in to their ability to acquire, manage and cultivate real estate as a complement to the rest of their business. McDonald's and Wal-Mart, for example, are both great case studies of how companies can effectively apply this concept.
This practice of effective real estate strategy is really about optimizing a component of the business to maximize overall value. Prowess in this area is not something that is generally overt to the consumer; however, it is something that a consumer may innately recognize in convenience, experience and even pricing. It is also something that shareholders care deeply about because it increases the stock value and minimizes investment risk.
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