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Brand your life story with Dandelife.com

Techcrunch
Marshall Kirkpatrick

Dandelife is a fascinating new “social biography network” that launched its beta this week. Users tell their life stories with text, photos, videos and time lines. Part of the business model will be to license users’ stories to corporations seeking case studies and brandable narratives. I feel very ambivalent about this.

The company is lead by Kelly Abbot of marketing firm Red Door Interactive and Edward Shenderovich, CEO of content management company Quantum Art. Dandelife’s advisory team is packed with rock starts: Ross Mayfield from SocialText, Bruce Livingstone from iStockPhoto, Jeffrey Zeldman from A List Apart, Reid Carr from Red Door Interactive and Mike Jones of Userplane. Dandelife is currently self funded and seeking angels.

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