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Segment Your Media to Improve Results
The director of search marketing for Red Door Interactive explains how to put the right media in your dashboard for analysis and action.
iMedia Connection
Paul Bruemmer
In my last article, we went over the reasons for adding SEO to your marketing dashboard. Today's article will focus on the importance of segmenting the sources of website traffic to improve results.
Segmenting sources of traffic to your website from paid search, organic search, email campaigns, banner ads, and TV, radio and print ad URLs (media) is important for maximizing website and campaign performance. This enables you to focus on each subset to calculate its value, using the data to make recurring adjustments and ensuring the highest return for marketing and sales expenditures.
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